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The Social Snowball effect is a tangible application of the “Snowball Effect”, defined by Merriam-Webster as: “a situation in which one action or event causes many other similar actions or events”. The Social Snowball effect involves the event of acquiring a new customer as a catalyst to the acquisition of many new customers. This is accomplished by our custom thank you page, as well as many other included features. To better explain just how powerful the Social Snowball effect is, let's compare and contrast an example store with and without Social Snowball installed:
i. You run a facebook ad and get a sale. The customer is happy with the product and brand experience, yet has no way to share their positive experience or help your brand. You have an affiliate sign up form on your website, yet only about 1 in 50 customers sign up. The few affiliates you do have do not know how to effectively bring you more customers, and give up promoting your products after a couple weeks.
1. Ad spend to acquire the customer: 10$
2. Customer’s lifetime value: 40$
3. Affiliate revenue generated from customer: 0$
4. Profit: 30$
ii. You run a facebook ad and get a sale. Without any additional action, the customer is created an affiliate account and is given a discount code to share across social media to their friends, family, and followers, with the incentive that they will get paid commision off of the sales they generate. This new affiliate is provided with practical, easy to consume content that teaches them how to be the most effective ambassador they can be. The affiliate shares their code and gets 3 new sales for your store. These 3 customers are also automatically created affiliate accounts, and bring you in a total of 12 new customers, who likewise bring in even more customers and your network of affiliates exponentially grows. You only paid to acquire that first customer, yet now you have a massive network of customers growing on autopilot. This is what’s called the Social Snowball effect, and it will make your marketing dollars go significantly further than ever before.
1. Ad spend to acquire the customer: 10$
2. Customer’s lifetime value: 40$
3. Affiliate revenue generated directly from customer: 120$
4. Affiliate revenue generated from the social snowball effect: Unlimited
5. Profit: Unlimited
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You can play Snowball.io online or on mobile with Skill Games category on Poki games! Snowball.io every adventure in Poki collection is completely free to play of fun. We have chosen the best Snowball.io games which you can play online for free at PokiGames.us! Label: #Snowball.io 2021 #Snowball.io 2 #Snowball.io Unblocked. Social Snowball. 8 likes 31 talking about this. We convert all of your customers into motivated affiliates, working around the clock to bring you more sales. Available for merchants selling on Shopify.